Top Skincare Trends of 2020

1. CBD

Less of a trend and more of a breakthrough, CBD has become a significant ingredient in many skincare products, including Seratopical! CBD can help regulate oil production of the sebaceous glands. Consumers are becoming much more knowledgeable about what they’re putting on their skin.

2. “Skinimalism”

A minimalist approach to beauty and skincare is making headway. According to Mintel, UK millennials are reducing the number of products they use on a regular basis. Some people are stripping back their skincare, opting for hardworking products (hello, Seratopical!) that work more efficiently and help you simplify your routine.

3. “Prejuvination”

In the digital age, younger generations, particularly millennials and Gen Z’ers, are increasingly skincare savvy and know all of the skincare trends and advances. Following their favorite skincare and beauty bloggers and vloggers, they understand the importance of being proactive and establishing serious skincare habits early on.

4. Lip Treatments

Lips are skin too! In fact, the lips are some of the thinnest skin on the face. Therefore, the lips do not contain as many oil glands and many claim that this area needs extra maintenance. That’s where Seratopical Love Your Lips balm comes in! Our balm combines the most luxurious ingredients available to pamper, repair, and restore dry cracked lips. Love Your Lips leaves your lips feeling supple and firmer. Seratopical CBD lip balm is more than just a moisturizer; it can also help cells regenerate – a great benefit for lips that may be exposed to the drying effects of sun, wind, and air.

5. Clean Beauty

As most savvy skincare and beauty connoisseurs know, the beauty industry is highly unregulated. The FDA has only banned 11 ingredients in cosmetics so it is very easy for companies to use ingredients that can be harmful or toxic to your skin. There are two goals of the clean beauty movement: using non-toxic ingredients and transparent labels. We can’t even tell you how many times we’ve picked up a “clean beauty” product and found parabens on the ingredient list. If a brand isn’t transparent about what’s in their products, it’s likely that the products contain concerning ingredients.